Hrvatski
The development of an industry for the future, which, at the same time, is ecologically compatible, is one of the objectives to which the company has committed itself under the leadership of Dr. Claus Hipp. Sustainable development and production is an integrative part of HiPP’s corporate philosophy and can be found in all areas of the company. HiPP regards it as its duty to optimize its success in the long term. It is beyond doubt to Prof. Dr. Claus Hipp that social, economic and ecological aspects must be reconciled: Sustainable
environmental protection for the benefit of us all along with a socially responsible working atmosphere are firmly embedded in HiPP’s corporate philosophy.
Three pillars are at the forefront of HiPP’s corporate policy:
1. Protecting the environment in a sustainable manner. For more than 50 years, HiPP has regarded it as its duty to ensure sustainable management of the environment and nature. As an essential element of HiPP’s corporate philosophy, the spirit of environmental protection has took hold of all corporate levels – from raw material procurement to waste recycling. Through ecologically compatible and resource-sparing manufacture of organic foods, HiPP makes a lasting contribution towards the protection of the environment.
2. Ensuring growth and economic success in a sustainable manner. More and more parents want their babies and toddlers to grow up on a healthy and high-quality diet. This is clearly documented in the increasing demand for HiPP organic products. The idea of using
organic raw materials for manufacturing infant foods is inseparably linked with the HiPP brand. Market research has confirmed that consumers associate the HiPP brand with the values Trust, Health, Quality and Organic. Managing our resources responsibly and ecologically is becoming an increasingly important criterion for economic success.
3. Fair and secure ways of living and working together – in companies as well as in the sociopolitical sphere. Acting ethically is a prerequisite for sustainable economic success. To manage a business successfully, business principles are just as vital as are reliable relationships to business partners or responsible ways of dealing with staff.
For this reason, HiPP was one of the first companies to set up a special ethical management
system that issues ethical standards governing the company’s conduct in the market and that
of the employees among each other and in relation to the state, society and the environment.
